Introducing Exclusive Membership Programme and Unveiling New First Class Product

21 Sept 2023Press-release

Wheely, the Swiss-founded British luxury services company headquartered in London, proudly announces the launch of its new membership programme and the introduction of its new member-only product, New First Class.

Wheely Membership MainArtwork p

Members can access exclusive benefits such as Chauffeur for a Day (CFAD) and Concierge services. They will also gain access to Wheely’s New First Class product, featuring the next generation Mercedes S-class W223 and setting a new industry benchmark.

With the new membership programme, members can offer friends and loved ones a trial membership, which includes a complimentary journey worth up to £100 (or equivalent). Additionally, for each person they refer, members receive a complimentary journey.

Wheely Membership AppArtwork

“As a brand built on the values of trust, discretion, and modern tradition, our utmost priority is our most loyal clients who consistently place their trust in us, especially those who’ve been with us since the beginning,” said Anton Chirkunov, Wheely founder and CEO. “We’re delighted to introduce the first version of Memberships, and have exciting plans to continue investing in unique products and services exclusive to our Members.”

New First Class

Members will have priority access to Wheely’s upgraded New First Class product, fueled by the Mercedes S-Class W223. The new option provides additional legroom, a long wheelbase, sunroof, reclining seats, and privacy blinds. Unlike Wheely’s other tiers, it offers unique amenities like FIJI water, Oshibori refreshing towels, and an Acqua Di Parma car diffuser. Standard Business Class features, including branded paper tissues, disinfecting wipes, and both Lightning and USB-C chargers, remain a part of this elevated experience.

Wheely Membership Benefit NewFirstClass

Wheely Concierge

Wheely Concierge frees up precious time for members whilst promising absolute discretion. From picking up the perfect wine pairing for dinner, couriering sensitive documents, to hand-delivering a surprise gift, Wheely Concierge helps customers with all their errands, including making purchases of up to £350 on their behalf, charged alongside their final fare, allowing them to spend more time on the things that matter most.

Wheely Membership Concierge

Chauffeur for a Day (CFAD)

Chauffeur for a Day brings unparalleled freedom and convenience to a full schedule with the same trusted chauffeur for a full day at a flat hourly rate, directly through the Wheely app. This exclusive service allows passengers to reclaim their time and enhance their comfort courtesy of a dedicated chauffeur who can safeguard belongings, manage errands, and ensure timely transportation between appointments.

Wheely CFAD


Wheely Press