Limited-Edition Bespoke Bouquet delivery for International Women’s Day and Mother’s Day 2024

31 May 2024Press-release

Wheely partnered with local florists in London, Paris, and Dubai to provide customers with a luxury chauffeur-delivered flower service for the beloved women in their lives.


May 2024 — Wheely, the Swiss-founded British luxury services company committed to helping people reclaim their time by connecting them to places and people that matter, partnered with iconic florists in London, Dubai, and Paris to offer an exclusive bouquet and chauffeur-delivered flower service. The specially designed bouquets, named “Garden of Wheely”, were designed in collaboration with each local florist, displaying the season’s finest, most luxurious flowers. A longstanding tradition, Wheely reintroduced its bespoke bouquet service to celebrate two special occasions, International Women’s Day and Mother’s Day. 

A traditional service perfected by modern technology, Wheely makes celebrating a loved one effortless. The bouquet delivery service, available via the Wheely app, saved customers the hassle of finding the perfect florist, choosing the flowers, or worrying about a missed, late, or impersonal delivery when celebrating their loved ones. The service was the ideal opportunity for anyone to trial Wheely Concierge, a members-only service, which gives customers the luxury of time as a chauffeur can help with their errands. From picking up the perfect wine pairing for dinner, and couriering sensitive documents, to hand-delivering a surprise gift. 

Wheely’s “Garden of Wheely” bouquets were crafted in collaboration with expert florists from FLOWERBX (London), The Flower Society (Dubai), and Eric Chauvin (Paris). Customers were able to personalise the bouquets, that arrived in a velvety sandstone box, with a handwritten notecard, culminating in a truly special experience for women on these days of celebration. 

London Moscow

Garden of Wheely · London

Roses, ranunculi, anemone, oxypetalum, and acacia foliage.

Crafted in collaboration with FLOWERBX.


Garden of Wheely · Dubai

Roses, ranunculi, hydrangeas, white lilac, and cymbidium.

Crafted in collaboration with The Flower Society.


Garden of Wheely · Paris

Coral peonies, orange roses, peach lisianthuses, sweet peas, spray roses, and viburnum and camellia foliage.

Crafted in collaboration with Eric Chauvin.


Personalised notecard

Customers can add a handwritten message for their loved ones.

Available exclusively through the Wheely app, customers simply selected “Order a Bouquet” to pre-order a delivery for guaranteed delivery at set times on International Women’s Day or Mother’s Day. Orders could be placed on demand during this period, with delivery either same day or on a previously chosen date at a select time. Personalised messages could be added in the “Delivery Notes” section in the app.